The Moet Champagne Story

It’s rare for a champagne to be synonymous with celebrations and everyday drinking. After all, celebration represents a rare treat, and everyday drinking represents value for money, and commonality. Yet, Moet Champagne in Hong Kong fills both spaces. The brand was established in 1743 by Épernay wine trader Claude Moët, and quickly became a favourite of many royals and upper society, from Marquise de Pompadour and King Louis XV, to Napoleon Bonaparte, and Queen Elizabeth II, and so on.

Moet has taken on this popularity amongst the elites, and further developed their brand in the luxury category. First merging with Hennessy in 1971, and then with Louis Vuitton in 1987, which became LVMH or Louis Vuitton Moet Hennessy.

Production and Supply

Moet Champagne is now heavily associated with contemporary pop culture and sporting events. Amongst them they sponsor drinks at the Formula One tournament, the McLaren F1 team, retired tennis star Roger Federer, and many more. But funnily enough, Moet Champagne in Hong Kong is perceived as one of the most value for money choices. Its flagship, the Moet Brut Imperial, is the best seller for both everyday drinking, as well as gifts from overseas buyers. The Moet Brut Imperial is a popular choice in banquets, weddings, and corporate events. Simply put, Moet Champagne in Hong Kong has fully immersed itself into the rituals of Hong Kong drinkers.

So how many bottles of Moet champagne are supplied each year? It is estimated that the brand produces 28 million bottles every year, 12 million of those being Moet Brut Imperial, and 5 million bottles being Moet Vintage varieties, the rest are made up of Moet ice Imperial, Moet Rose imperial, Moet Ice Imperial Rose, and so on. To supply enough grapes to produce this enormous amount of Moet champagnes, grapes from all over the Champagne region supply the brand. The three dominant grape varietals used in Moet Champagnes include Pinot Noir, Chardonnay, and Pinot Meunier. Given the wide range of grape quality, minerality, acidity, and general flavour characteristics, it is blended to achieve consistency in quality and taste we find in the non-vintage Moet varieties, like Moet Brut Imperial, and Moet Rose Imperial.

The Moet Champagne Range

The range of Moet Champagne in Hong Kong is wide-ranging, however if we exclude the Moet Vintages, there are predominately four styles for Hong Kong drinkers. We all know about the Moet Brut Imperial and Moet Rose Imperial, but what about the Moet Ice Imperial and Moet Ice Imperial Rose? To get into those two types we must first look into the habits of my mother (yes really!!). My mother believes a bottle of champagne is not fit for consumption unless it is ice cold; I’m talking about chilling it in the fridge overnight, and then another 30 minutes in the freezer before opening. For safe measures, 2-3 ice cubes are added in. If you share this quirk, then the Moet Ice Imperial is the right drink for you. The flavour profile of the Moet Ice Imperial and its Rose sibling is more robust, sweeter, fruitier, and slightly more viscous. It is designed to be enjoyed with ice, and has taken into account the dilution that inevitably happens. That way, drinkers can still enjoy the flavours when its temperature is much lower.

Getting Moet Champagne from The Bottle Shop

We love the versatility of the Moet Champagne, as a gift, for celebrations, and for everyday drinking. The Moet Brut Imperial is one of the favourite online gifts from overseas who wish to send their well wishes to their loved ones, friends, and corporate colleagues. Parcels ordered before 3pm Hong Kong time are normally delivered the next day, cold and ready to pop. Let us know if you have any bubbly enquiries, we’ll do our best to get back to you quickly.